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Motorola BACKFLIP review

7.1/10 AVG.
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Informr score
The Motorola BACKFLIP currently has an Informr score of 7.1 out of 10. This score is based on our evaluation of 6 sources including reviews from users and the web's most trusted critics.

It wasn’t that long ago that some cell phone pundits had written off Motorola as a major player in the industry. The introduction of the Backflip may prove some of them wrong.

The Backflip offers up an honest and modern cell phone experience, meeting all the new baselines set by demanding, savvy customers, including a large touch screen, a powerful Android operating system, and a variety of new ways to use the device not previously available.

One example is that the Backflip offers a track pad on the back of the screen, where you can actually control the front display simply by moving your finger. This makes for a comfortable navigation experience and a creative alternative to the heretofore idea that touching the screen directly was the only way to interact with it.

Motorola has found an interesting way to keep the thickness of the Backflip to a minimum by using a design which, when closed, actually exposes the full QWERTY keypad as the back of the phone. While this may seem shocking to some, shocking can be good, as it breaks new ground and provides a viable architecture that solves a thickness problem without creating a new one. Also, when closed, the rear, exposed QWERTY keypad remains inactive, so you won’t have to worry about accidentally touching a key that connects you with a foreign embassy or your ex-girlfriend. And we know how awkward that can be.

When opened, the spacious QWERTY keypad lights up, making texting a delight, and you can adjust the keyboard brightness. The keypad is effective and holds its own among many other devices, but lacks the subtle, hyper-engineered, contoured keys one finds on a BlackBerry.

The overall size of the Motorola Backflip is comparable to most popular touch screen phones, and slimmer than some.

As for specs, the Backflip is powerful and quick. It can render web pages quickly, in both portrait and landscape mode, the capacitive touch interface also offers haptic feedback, so you know you hit the correct button, and the resolution, while not best in class, is respectable. It also offers a 5 megapixel camera, a 3.5mm headphone jack, and a number of dedicated keys that allow one-touch access to the Internet, home screen, search, etc.

The Backflip is a powerful device that offers users access to everything they need, from email and internet access, to tremendous customization and of course, a myriad of applications via the Android app store.

If you feel like taking a second look at Motorola, take a look at the Backflip.

Operating system
Operating system
528 MHz
528 MHz
Screen Size
Screen Size
5+ MP
5+ MP
1400 mAh

What the Critics Are Saying...


It's about time Motorola did something crazy. The Cliq was predictably sleek. The Droid was pragmatically chunky. But AT&T's new Backflip is just ... odd. At first glance the touchscreen channels the Cliq, but flipping it over reveals an exposed QWERTY keyboard. The phone opens like a revers...

- Terrence Russell, Wired

Although the Motorola BACKFLIP provides customers a glimpse into the power of Android, the experience is somewhat less tasteful as there are still some decisions that hinder it from truly becoming triumphant in making Android’s presence known on AT&T.

- PhoneArena Team, PhoneArena

For me, the Motorola BACKFLIP is like Dr. Jekyll and Mr. Hyde. The good doctor, which represents the top half of the device, offers a good touchscreen experience and a nice user interface that is heavily focused on social networking and messaging. I love it. Mr. Hyde's temperamental keyboard...

- Michael Oryl, MobileBurn
Phone Scoop
Phone Scoop

The form factor is odd for no good reason at all, though the larger keyboard and solid design help a little bit. Only time will tell whether or not people take to the backwards clamshell design. The keyboard is strong, large, and the keys have good travel and feedback. The lack of any shape to...

- Eric M. Zeman, Phone Scoop

Prices (Where to Buy)

Common Questions

We've got you covered! Download a free PDF copy of the Motorola BACKFLIP user manual here.

Motorola backs up the BACKFLIP with a 1 Year parts & labour warranty.

If your BACKFLIP has problems and is still within its warranty period, you could contact Motorola support or the retailer you purchased the phone from. You'll find Motorola's contact information here. If your phone is off warranty and needs repair for a physical problem such as a broken screen or bad battery, you should visit an authorized service centre or a local phone repair shop. You can also connect with others in The Informr Community Forum to find and share answers to questions.

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Quick view

Screen Size

The Motorola BACKFLIP's screen size is 3.1 inches with x pixels resolution.

528 MHz

There is a Qualcomm MSM7201A 528 MHz processor (CPU).


The phone runs on proprietary operating system firmware.

5+ MP

You can take photos or capture video with the phone's onboard 5+ MP camera.

There's no secondary front camera.

2 GB

Internal memory is 2 GB. An external, MicroSD (up to 32 GB) expansion slot is available for increased storage capacity.


The phone is powered by a Lithium-Ion (Li-Ion), 1400 mAh battery. Motorola's performance ratings are 13 days standby time.

Motorola BACKFLIP Specs

Release Date January 6, 2010
Regions Available USA
Operating System No

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Processor Qualcomm MSM7201A 528 MHz
Internal Storage 2 GB
RAM 256 MB
Hearing Aid Compatible No
Noise Cancellation No
SAR Head: 0.78 W/kg
Body: 0.42 W/kg
Manufacturer Warranty 1 Year
Accessories Included AC Charger, Data Cable, Headset, Manual, Standard Battery
Mobile / Cellular Data
Push-to-talk (PTT) No
Wi-Fi Calling No
Voice over LTE (VoLTE) No
SIM card size
Dual SIM No
USB Micro-USB 2.0
USB OTG Support No
Infrared No
Bluetooth 2.0
Bluetooth Profiles A2DP, HSP
Bluetooth Audio Codecs SBC
Wi-Fi 802.11 b/g
Mobile Hotspot No
Memory Expansion Slot Yes
Expansion Slot Info MicroSD (up to 32 GB)
Data Tethering Compatibility No
Main Camera
Resolution / Aperture
5+ Megapixels
Yes (LED)
Additional Rear Camera Info
Auto focus, Effects, Geotagging, White balance
Video Recording Formats
3GP / 3GPP, H.264 / AVC, MPEG-4
Video Recording Parameters
QVGA (320 x 240 pixels), 25 fps
Front Camera
Resolution / Aperture
Additional Front Camera Info
Video Recording Parameters
Display / Screen
Type Color
Technology LCD (TFT)
Colors 262k
Resolution x pixels
Pixel Density Unknown
Size 3.1 inches
Secondary Display No
Sensors Motion / Accelerometer
Multi-Touch No
Fingerprint-Resistant Coating No
Additional Display Features -
Power & Battery
Battery Type Lithium-Ion (Li-Ion)
Battery Capacity 1400 mAh
Removable Battery Yes
Wireless Charging
Fast Charging No
Video Playback Time Unknown
Internet Use (Wi-Fi) Unknown
Internet Use (Cellular) Unknown
Talk Time Unknown
Standby Time Up to 13 days
Mixed Usage
Physical Characteristics
Design Type Flip
Colors Platinum Silver
Dimensions [H x W x D] 10.8 x 5.3 x 1.5 cm (4.3 x 2.1 x 0.6 in)
Weight 133 grams
Water Resistant / Waterproof Unknown
Rugged design No
IP Rating No
Headset Jack 3.5mm
External Speakers No
Input / Navigation
Sleep / Wake Key No
Home Key No
Input / Keyboard Type QWERTY, Touchscreen
Navigation Type Touchscreen
External Volume Control Yes
Fingerprint Sensor No
Additional Information Messaging: SMS, MMS, IM
ROM: 512MB
Multi-Use Smart Phone / PDA: Yes
Graphics: Yes
Themes: Yes
Backlit Illumination: Yes
Zoom / Magnification: Yes
Predictive Text Entry: Yes
Voicemail Key: Yes
Voice Commands: Yes
Multiple Numbers Per Contact:
Voice Activated Dialing: Yes
Photo Caller ID: Yes
Web Browser: Yes
Email Client: Yes
Email Protocols: POP3, IMAP, SMTP, Microsoft Exchange
PC Synchronization: Yes
Audio Formats: MIDI, MP3, eAAC+, AAC+, AAC, AMR, WAV
Video Playback Formats: 3GP / 3GPP, H.264 / AVC, MPEG-4
Streaming Video: Yes
Custom Ringtones: No
Vibration Alert: Yes
Downloadable Ringtones: Yes
Ringer ID: Yes
Speakerphone: Yes
Viewable document types: BMP, GIF, JPG, PPT, RTF, TXT, XLS
Games: Downloadable
Apps: No
Included Software / Apps: -
To-Do / Task List, Calendar, World Clock, Alarm, Calculator, Voice Memos / Recorder

Other Names (AKA): Motorola MB300, Motus, Enzo
Related Links Manual (PDF)
Motorola BACKFLIP Reviews
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