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Amazon Fire review

6.4/10 AVG.
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Amazon Fire
Amazon Fire
Amazon Fire
Amazon Fire

Informr score
The Amazon Fire currently has an Informr score of 6.4 out of 10. This score is based on our evaluation of 38 sources including reviews from users and the web's most trusted critics.

What's good

  • Crisp, bright display
  • Unlimited photo storage for Prime subscribers
  • Firefly search
  • Respectable battery life

What's bad

  • No storage expansion
  • Limited wearable support
  • Questionable future for Dynamic Perspective display features

With a face-tracking camera array, 24/7 live support and access to a bounty of Amazon services, the Amazon Fire is turning heads in the smartphone market. How does Amazon’s first venture into smartphones stack up against the competition? Let’s take a look!

Outside of the Amazon-exclusive features, the hardware used in the Fire is firmly in the mid-tier. A 4.7-inch 720p display provides crisp visuals and plenty of screen real estate while a quad-core processor ensures smooth phone operation. With 2GB of RAM, the device should multitask with ease. It runs Amazon’s FireOS, an offshoot of Android’s Jelly Bean OS. This means it lacks support for wearables and some of the newer accessories gaining popularity as well.

One of the most talked about features of the device is the Dynamic Perspective display. Using five cameras, the device tracks your face to create a pseudo-3D element to supporting apps and allows for a wide range of gesture-based controls. Reviews for Dynamic Perspective were scattered from glitchy to great. Engadget warns, “Users with motion sickness will not like the Dynamic Perspective option. Fortunately, Amazon will let you turn this feature off.”

Wired UK had issues with face tracking when more than one person was looking at the phone. CNet says that it is “a lot like having a Kinect stuck on the front of your phone, even though it isn't particularly useful.” In many ways, the biggest concern will be support for the feature. If app developers embrace the technology, reviews might improve.

Integration with Amazon Prime and the Amazon store is where the device truly appears to shine. This brings us to another highly touted feature of the device--Amazon Firefly. Simply launch the app and use the camera to highlight any object around you and Firefly scours Amazon and other supported services, including iHeart Radio for music, to find purchasing or streaming options. Reviews for the feature are quite high. Combined with the free year of Amazon Prime that comes with the purchase of the phone and it offers an easy-to-use portal into everything that Amazon has to offer. The Verge notes, “There simply has never been a better device to help you indulge in impulse purchases.”

Overall, reviews note that the phone, much like its hardware, is simply okay. Engadget says, “Spec-wise, it isn't the most impressive phone. But it's not horrible either - it's simply what you'd expect from an average phone.” It appears the big question for most potential buyers is if you want to buy into the Amazon ecosystem. Coupled with an Amazon account, the phone offers convenience and a novel take on the smartphone.

If you’re not a fan of Amazon’s services, you might find more compelling options elsewhere. Android Central summed up the device well, stating, “Amazon created a mobile device that speaks to its customer base perfectly, and the end result is the Fire Phone."

Fire OS
Operating system
Operating system
Fire OS
2.2 GHz
2.2 GHz
Screen Size
Screen Size
13+ MP
13+ MP
2400 mAh

What the Critics Are Saying...

Beta News
Beta News

Should you buy the Fire phone? If you are dependent on Google's services, no. However, you probably already knew that. The other potential deal-breaker is that the phone is an AT&T exclusive. If you do not want to leave Verizon, Sprint or T-mobile, this is also not the phone for you.Who is this...

- Brian Fagioli, Beta News

All things considered, you get a lot of average performances and the Fire Phone only has a few real positive aspects. It might be worth a look if you are a big Amazon fan or if you just want a fast smartphone for a small price and can live with the software. All others should better wait for the suc...

- Florian Wimmer, Notebookcheck
The Inquirer
The Inquirer

Should you buy the Amazon Fire Phone? If you haven't already guessed, probably not.While Amazon's debut smartphone has some redeeming features - such as its above-average 13MP camera and decent battery life - it's let down by the clunky design, disappointing screen and, in particular, Amazon's custo...

- Carly Page, The Inquirer
The Inquirer
The Inquirer

So, should you buy the Amazon Fire Phone? If you haven't already guessed, probably not.While Amazon's debut smartphone has some redeeming features - such as its above-average 13MP camera and decent battery life - it's let down by the clunky design, disappointing screen and, in particular, Amazon's c...

- Carly Page, The Inquirer

The Fire Phone is Amazon’s first attempt at a smartphone, and that’s clear right off the bat. It delivers in some areas, but drops the ball in other very important ones. The lack of some apps, functionality, and the ecosystem really played a huge role on my thoughts in this review. Frank...

- Alex Garcia, iTechTriad

Prices (Where to Buy)

Common Questions

Amazon Fire prices will vary depending on retailer, age, special offers and whether or not it's purchased with a service plan. If purchased with a 2 year service contract for example, you would likely pay much less for the phone itself up front. Amazon's suggested retail price is $199.00. You can compare Fire prices from around the web here on The Informr.

We've got you covered! Download a free PDF copy of the Amazon Fire user manual here.

Amazon backs up the Fire with a 1 Year parts & labour warranty.

If your Fire has problems and is still within its warranty period, you could contact Amazon support or the retailer you purchased the phone from. You'll find Amazon's contact information here. If your phone is off warranty and needs repair for a physical problem such as a broken screen or bad battery, you should visit an authorized service centre or a local phone repair shop. You can also connect with others in The Informr Community Forum to find and share answers to questions.


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Screen Size

The Amazon Fire's screen size is 4.7 inches with 720 x 1280 pixels resolution.

2.2 GHz

There is a Qualcomm Snapdragon 800 Quad core 2.2 GHz processor (CPU).


The phone runs on the Fire OS 3.5 (Based on Android) operating system (OS).

13+ MP

You can take photos with the phone's onboard 13+ MP camera.

There is also a secondary front facing camera with 2+ megapixels resolution.

32/64 GB

Internal memory is 32/64 GB. No external card slot is available for expansion.


The phone is powered by a Lithium-Ion (Li-Ion), 2400 mAh battery. Amazon's performance ratings are 1320 minutes, 419 minutes Wi-Fi surfing.

Amazon Fire Specs

Release Date July 26, 2014
Regions Available USA, United Kingdom
Operating System Fire OS 3.5 (Based on Android)

Compare Fire OS Smartphones

Processor Qualcomm Snapdragon 800 Quad core 2.2 GHz
Internal Storage 64 GB
Hearing Aid Compatible Yes
Noise Cancellation Yes
SAR Head: 1.59 W/kg
Body: 0.71 W/kg
Manufacturer Warranty 1 Year
Accessories Included USB Power Adapter, Manual, Standard Battery, Headphones, Data Cable
Mobile / Cellular Data
Push-to-talk (PTT) No
Wi-Fi Calling Unknown
Voice over LTE (VoLTE) Unknown
SIM card size
Dual SIM No
USB Micro-USB 2.0
USB OTG Support No
Infrared No
Bluetooth 3.0
Bluetooth Profiles A2DP, OPP/FTP, HSP
Bluetooth Audio Codecs SBC
Wi-Fi 802.11 a/b/g/n
Mobile Hotspot Yes
Memory Expansion Slot No
Data Tethering Compatibility Yes
Main Camera
Resolution / Aperture
13+ Megapixels
Yes (LED)
Additional Rear Camera Info
Auto focus, Geotagging, Image stabilization, Multi-shot, Panorama, HDR
Video Recording Formats
3GP / 3GPP, H.264 / AVC, MPEG-4, AVI
Video Recording Parameters
Full HD (1920 x 1080 pixels), 30 fps
Front Camera
Resolution / Aperture
2+ Megapixels
Additional Front Camera Info
Video Recording Parameters
Display / Screen
Type Color
Technology LCD (IPS)
Colors 16.7 million
Resolution 720 x 1280 pixels
Pixel Density 315 pixels
Size 4.7 inches
Secondary Display No
Sensors Ambient Light, Proximity, Motion / Accelerometer, Gyroscope, Digital Compass
Multi-Touch Yes
Fingerprint-Resistant Coating No
Additional Display Features Capacitivee touch screen
Power & Battery
Battery Type Lithium-Ion (Li-Ion)
Battery Capacity 2400 mAh
Removable Battery No
Wireless Charging No
Fast Charging No
Video Playback Time Up to 660 minutes
Internet Use (Wi-Fi) Up to 419 minutes
Internet Use (Cellular) Unknown
Talk Time Up to 1320 minutes
Standby Time Up to 11.8 days
Mixed Usage
Physical Characteristics
Design Type Bar
Material Plastic
Colors Black
Dimensions [H x W x D] 14 x 6.6 x 0.9 cm (5.5 x 2.6 x 0.4 in)
Weight 160 grams
Water Resistant / Waterproof Unknown
Rugged design No
IP Rating No
Headset Jack 3.5mm
External Speakers Stereo
Input / Navigation
Sleep / Wake Key Yes
Home Key Yes
Input / Keyboard Type Touchscreen
Navigation Type Touchscreen
External Volume Control Yes
Fingerprint Sensor No
Additional Information Other Names (AKA):
Related Links Manual (PDF)
Amazon Fire Reviews
Where to buy Amazon Fire
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