Indians to Make Their Own Sony Ericsson Phones

Sony Ericsson will allow Indians to manufacture Sony Ericsson handsets in India for Indian distribution. India is one of the fastest growing mobile market with a GSM subscriber base of 105.4 million. Miles Flint, President of Sony Ericsson: Local manufacturing in India will result in improved cost efficiencies and enable us to offer attractive products at even more competitive price points. Sony Ericsson has witnessed encouraging growth in India, enabling us to reach a top 3 position in the GSM handset category in this market, and in line with our overall aim of becoming a top 3 global player in the future. Manufacturing basic and medium-range phones for Indian distribution within the country will allow for customization based on local phone usage such as customized keypads and localized mobile content.