2017 UPDATE: Solo Mobile is no longer accepting new customers. Existing customers can continue to use their plans. However, the Solo Mobile site now refers to Bell Mobility for new plans.
Solo Mobile is the hip and trendy counterpart to its parent company, Bell Mobility. Founded in the summer of 2005, the purpose was to target a young demographic, ages 14-21, by offering affordable prepaid and post-paid plans with a strong focus on texting. In fact, as of this writing, Solo Mobile offers up to 1,500 texts per month more than any other Canadian carrier at the same price point.
In 2006 Solo Mobile refreshed its line-up of services to compete with Fido (the wireless carrier not the oversized puppy). Dropping such features as unlimited internet and caller ID, and deploying more user-friendly terms, i.e. "agreements" instead of "contracts". Solo Mobile is a brand, not a company. From a market standpoint, it's a way for Bell Mobility to create a "carrier" that young people can feel comfortable calling their own.
Originally, Solo Mobile offered exclusive Sanyo handsets, including the Sanyo 2300 and 3100. Today most of Solo Mobiles product mix comes from Bell Mobility's inventory, including the RAZR V3c, KRZR K1m, HTC Touch 5800 and others. While Solo Mobile may share its product line-up with Bell Mobility, Solo's handsets have much lower price points and often more attractive discounts.
Customer service is handled through Bell Mobility, but in an effort to keep the branding consistent, Solo Mobile customers access customer service by dialing #SOLO from their handset or 1-877-999-SOLO from any phone.