With a nod to female fashionistas, Samsung offers up an exciting, new form factor for women who want an uncluttered phone with good looks and a focus on texting. The Samsung Cleo looks much like a woman’s compact or pocket mirror. This unique design allows for a keypad that makes texting enjoyable and the ability to view text messaging threads.
But the Samsung Cleo is not just a novelty phone. In addition for the full QWERTY keyboard, the Cleo boasts a 1.3MP camera, music player, expandable memory (up to 8GB) and comes in a choice of Pink, Blue and Champagne. As a practical matter, women will enjoy texting, talking and taking pictures, all with simple keystrokes.
Rounding out the feature set is Bluetooth, email capability, speakerphone and support for downloadable games, ringtones and applications.
Pros: Fun, fashion-focused design, has the most popular features for the casual phone user, easy on the eyes and easy-to-use.
Cons: External display small/monochrome, internal display resolution low, internal navigation buttons very small/squeezed.
Verdict: While clearly not designed with cutting edge technology, the Samsung Cleo offers a fresh, feminine feel and a feature set geared to a specific demographic. The Cleo makes texting easy and gives soft corners to mobile technology.