Sony Ericsson Purple

Sony Ericsson is releasing phones in purple colors. The cellies looks as yummy as eggplants but they are not new models but two of Sony Ericsson's most desirable new releases.

The W380i Walkman Phone is a triband GSM phone with EDGE. It features gesture control so the phone loads an application at the shake of the hand. Unlike the Apple iPhone it has a built-in FM tuner. The built-in TrackID allows you to record unknown songs and then allow the phone to identify the artist and the title.

The K770i is a Cyber Shot phone with a 3.0 megapixel camera. It's also a triband GSM phone with TrackID and additional software for picture blogging.

This is the first time we've heard of a cellphone manufacturer trying to appeal to the "purple color" market. We've heard of people who like pink handsets but if SE manages to market enough of their purple phones it's going to be very interesting news indeed.

Via