LG Shine Moment at 3GSM Barcelona

Chocolate Black Label II, a.k.a Shine, has been officially announced by LG Electronics. “Chocolate was designed to appeal to the young users and trendsetters, but when we started working on Shine, we started with the design concept of metal, and then we designed it to appeal to older users, as well as young users who would like it for different reasons than Chocolate, says LG VP of marketing Chang Ma. LG Shine is meant for an even wider market than the original Chocolate, much less the iPhine rival LG Prada with a price tag of almost $800. The design of the Shine is metallic based and true to its name, the screen blends with the rest of the phone when it’s not being used for that total Shine effect. After the jump, we’ll get to see how Koreans perceive the Shine. In the Philippines, we love Korean soaps and the unmistakably soapy feel (and length) of the ad can only be described as wholesome with some heavy kissing in the mix. Truly a stylish phone, it comes with pretty standard features for a high-end device: a 2 MP camera, QVGA display, 70 MB internal memory with microSD expansion. It’s a quad-band GSM with a masculine scroll-wheel.