What Will Motorola Think of Next?

It’s not a rhetorical question. RAZRs have lost their charm. RAZR V3 phones priced at $500 two years ago will only set you back today $30 plus a 2-year contract from a service provider. Motorola isn’t simply trying to be competitive. Selling RAZRs for $199 is being competitive, selling it for $99 is breaking even, and what is selling it for $30 mean? Price reduction this extreme can only mean a drop in profitability (read: a loss), which also means lay offs to the tune of 3,500 employees last month and maybe even a new bling idea for the RAZR. Read more.