Amazon's Got A Secret Plan To Sell Smartphones, And It Might Forever Change How We Buy

BGR has learned from multiple trusted sources that Amazon is planning to offer a unique wireless data plan alongside its first smartphone, which is set to launch in the coming months.

Sources who spoke with BGR believe Amazon may be planning to offer smartphone buyers free access to its various Prime-branded digital services.

What Else You Need To Know

  • The plan is tentatively named “Prime Data”
  • Amazon’s smartphone could be made available exclusively on AT&T’s network in the United States
  • Sponsored Data is a program that allows companies to foot the bill for data traffic used by specific apps and services on customers’ devices.

Other sources

Whatever Prime Data may turn out to be, it could be a very compelling way of selling Amazon’s new smartphone. - Warner Crocker, GottaBeMobile  
Android Community
Amazon smartphone tipped with AT&T exclusive “Prime Data”  

The Prime Data name is said to be tentative, but the idea as a whole is expected to be "one of several key selling points for the phone."

Business Insider SAI
Amazon's Secret Plan To Sell Smartphones Is Revealed, And It's Pretty Much Genius (AMZN)
Amazon phone reportedly coming with “Prime Data” mobile broadband  

The data feature would likely be some amount of mobile broadband included with the phone each month at no charge. It’s possible that Amazon could even add more data to a monthly account based on product purchases or Amazon Instant Video rentals.

Amazon smartphone rumored to feature special 'Prime Data' plan
Mobile Crunch
Amazon’s Smartphone May Come With A Special Data Plan Called ‘Prime Data’
Android and Me
Amazon reportedly prepping ‘Prime Data’ plan for upcoming smartphone  

The device could end up being a pretty big deal in the wireless world. Not only is Amazon a huge company that would be entering the smartphone space for the first time, but it’s also got the cash and clout to strike some unique deals that could make its handset more enticing.

Phone Arena
Amazon's first smartphone to come with a unique Prime Data plan, AT&T exclusivity expected
Amazon Phone may come with free ‘Prime Data’ as well as 3D holographic display  

It looks like Amazon isn't satisfied with its phone sporting a 3D holographic display, but wants to give users free data too.

Amazon Prime Data A New Way of Selling Smartphones?