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Why is the Motorola SLVR L7 so expensive?

why did rogers make the L7 so expensive? even the sony w600i is way better then that. its pretty much like the ROKR. any inputs about this phone?

Any body can help me to install new program on motorola L7. Please
send your answer to Thank in advance.:shocked:

it's probably a Motorola thing..if they sell it to rogers for more, the mark up shows it..usually. It's almost like when the V3 came was pretty pricy, now the price is more barable

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