Tough times call for tough measures so it doesn’t come as much of a surprise that Virgin Mobile has hiked up their rates in response to the changing economic environment.
Most of their plans have increased by $5 per month and they’ve also introduced a one-time set up fee of $35 dollars which will probably surprise potential clients as this was something Virgin swore against in the past. Bundle packages that have also undergone a price increase. The $10 bundle is now priced at $11 while the $15 and $20 bundles now retail for $18 and $22 respectively.
According to MobileSyrup, three reasons were disclosed for such a move:
1. Virgin has never been profitable since opening the doors back in March, 2005
2. New devices coming… touchscreen within the next month, more QWERTY style phones and a tip we received that seems way out in left field is the BlackBerry Storm by end of year.
3. They are looking to have more presence by building actual walk-in stores, not just kiosks in the mall.
It’s hard to see where you and I will benefit from these changes and we’re finding Virgin Mobile’s decision to increase their rates a bitter-pill to swallow.
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