Best Buy will begin selling Apple iPhones September 7, making it the first retailer other than Apple or AT&T corporate stores to offer the device.
Some AT&T franchisees are none too happy about this latest deal, since they are not allowed to sell the device themselves. One franchisee I spoke with shared his frustration over the false traffic that the iPhone causes. He stated that customers come in looking for the iPhone and we can’t sell it.
Speculation over why franchisees are not allowed to sell the device seem to go back to Apple’s determination to prevent price cuts. Apparently, getting franchisees to sign a document promising not to discount the phone is not good enough for Apple, which is reaching out to other stores rather than expand on their carrier of choice.
Currently Best Buy sells Apple desktop and laptop computers in more than 600 locations, and the addition of the iPhone at back-to-school time may well give the big box retailer a leg up on their competition.
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