Sprint Nextel lost over 900,000 customers in the second quarter of 2008, compared to Verizon Wireless and AT&T Wireless who gained 1.5 and 1.3 million customers respectively for the same period. This despite new price point offerings and an advertising campaign featuring CEO Dan Hesse asking viewers directly to switch to the 3rd largest carrier in the US.
Sprint Nextel, which received considerable bad publicity several months ago when it dropped customers for calling customer service too frequently, said of its recent loss that some were intentional.
Dan Hesse is quoted in the New York Times saying, “We did it knowingly,” he said. “We are interested in quality, not quantity.” He went on to explain that Sprint Nextel is focusing on attracting and keeping reliable customers who pay their bills. (Click here for the full article).
In addition to recent customer defections, Sprint lost a recent court battle over early termination fees.
If Sprint Nextel loses any more customers, they’ll be able to hear a pin drop.
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