Downloading of ringtones and icons has rapidly emerged as two of the most popular and profitable wireless entertainment applications with one in four cellular users in Western Europe having already experienced this personalisation product, according to the latest Strategy Analytics report.
End-user demand is being driven by the users’ need to differentiate and personalise their phones. This need is the greatest in the youth segment where downloading ringtones and icons onto handsets is currently significantly weighted, both in terms of penetration and frequency. Older users are more likely to download ringtones on a more casual basis,” commented David Kerr, Vice President, Strategy Analytics Global Wireless Practice.”
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