The song must be all over the Web by now. Every good viral marketing campaign is like a snowball that began on top of mount Everest and this viral campaign by Nokia will be remembered for its cheesiness and sheer spunk. Pop4Real, as their website explains it, began in 1991 and has made several hit songs before in the “spons pop” genre. “Spons pop” is the short version of sponsor pop. You might remember them for their hit singles for Mix it Up kitchen wear and C.O.R.N for the canned food industry.
Their new music video for the Nokia N81 is a stroke of genius. The song “N81″ sticks to your mind. It’s melodic and the music video choreography reminds you of ‘N Sync in their heyday. Enjoy.
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