Levi Strauss Europe in partnership with Modelabs is going to come out with a Levi’s brand of mobile phones and mobile phone accessories. If you don’t believe me, go to the modelabs website.
It looks like Modelabs will contribute their expertise on handset technology while Levi’s will bring to the table over a century of stylishness.
If they come out with cell phones with denim casings, I’ll never cross the Atlantic again.
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