Ew. Makes you think twice about using someone’s phone. What if the keys are sticky?
It may never be quite that easy. But cellphone pornography is a fast-growing business that analysts expect will generate about $2 billion in global revenue by 2009.
And porn-on-the-go was the focus of a two-day Mobile Adult Content Congress that wrapped up in Miami Thursday amid expectations, according to at least some participants, that it will soon catch on in the United States.
Consumers already spend tens of millions of dollars a year on cellphone-based adult content in Europe where companies such as mobile-phone giant Vodafone Group Plc — or “Vodafilth” as it was dubbed by one British newspaper — are among the distributors.
Leading American cellular carriers have been reluctant to jump onto the bandwagon, however, fearing a backlash from the conservatives and the religious right if they provide U.S. consumers easy access to hand-held X-rated theater.
The Miami conference, aimed at allaying some of those concerns, was sponsored by Waat Media, a California-based company that represents some of the leading so-called late-night U.S. entertainment brands.
Rather than focusing on steamy content or images, such as video footage featuring conference attendee Ron Jeremy — a porn star who has licensed his name to RJ Mobile — industry officials focused here on issues such as content rating and filtering devices or age verification mechanisms, meant to prevent underage consumers from buying adult content…
Read the USA Today article.
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