Wireless providers are perhaps most well known by the faces that represent them to the public. AT&T wireless had Ryan Seacrest, (no, they couldn’t get anyone better) T-mobile has Katherine Zeta Jones, Cingular has Chewbacca, and Verizon has James Earl Jones.
Virgin needed a new spokesperson, and they wanted this person to be at least as sexy as Chewbacca. Kate Moss was the logical choice. Sure, there was the little issue about Kate unwittingly modeling her bump of coke to a camera, but who cares about that? She’s a supermodel. They are supposed to do drugs. Sir Richard Branson is hip to this.
Virgin is young edgy company. Moss is a young edgy supermodel. It’s a match made in heaven.
It will be interesting to see Kate in a speaking roll.
James Kydd, brand director of Virgin Mobile, said: “Kate Moss is an icon. We are thrilled that she has agreed to appear in our latest commercial. In return, the least we can do is make it really funny. There is little doubt this will be the most appealing ad for mobile phone contracts ever made, which is entirely appropriate as Virgin Mobile contracts are the most appealing in the marketplace.”
I would be a bit suspicious if I were Kate. It sounds like they are setting her up for a big joke.
The television ad will air in the UK on December 20th.
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