Or maybe they are just really creative. Someone in the company discovered a common problem that plagues western society: people are expected to give gifts to loved ones this holiday season, but so many people are too busy to pay much attention to their loved ones in order to find out what they might want as gifts. This usually turns into a disaster. This is why we are given socks, neckties and crap from Bed Bath and Beyond.
While in the middle of a gnarly acid trip, some marketing exec at Virgin mobile decided he would put an end to this problem. He did extensive market research.
He discovered that all five-year-old girls dream of owning a Baby Annabell doll, and all self-respecting nine-year-old boys must have a B-Daman Tournament set. He compiled a list of the top three gifts for every age group and gender.
Incidentally, he recommends a magenta Motorola Razr for me.
But then he realized that there was another problem: what the Harry did this have to do with Virgin Mobile?
Then he found the solution: he can sell the list, or parts of it anyway. Just send a text message with the gender and age group of the person for whom you are shopping to 80015.
What a brilliant way to increase revenues from text messaging. Maybe he wasn’t on drugs after all.
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