Nokia announced today that it will bring “Nokia Flagship Stores” to the world.
Currently, if you want to buy a Nokia phone, you have to go to a store run by the cell phone service company, or by a third-party retailer.
The first Flagship Store opened today in the prestigious Pushkin Sqaure district of Moscow, Russia. Nokia plans to open these stores in “shopping capitals of the world” so that it may exhibit Nokia’s complete portfolio of products and services, offering consumers an opportunity to experience the full benefits of mobility in a comfortable, cutting-edge environment.
“Through an innovative retail experience like the new Nokia Flagship Stores, Nokia aims to inspire and educate consumers to the benefits of mobility and broaden the appeal of the Nokia brand. It is a place for discovery and entertainment,” said Olli-Pekka Kallasvuo, President and COO of Nokia, at the official unveiling in Moscow. “Whether it is demonstrating the features and capabilities of our latest multimedia smartphone or assisting a consumer with their mobile email settings, we want to offer a relaxing, interactive environment for consumers to truly experience the power of mobility.”
While shopping in a Flagship Store, consumers can test the latest Nokia devices and technologies. They will be able to play Nokia mobile video games and compete with other players’ high-scores.
Nokia isn’t planning on phasing out its retail operator partners. They plan on including cell phone service retail stores and third party retailers in its newly devised retail strategy.
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