Verizon announced today that it will air various clips from Survivor, Letterman, CSI, Entertainment Tonight and others on VCAST later in December.
The clips, which have been produced specifically for viewing on Mobile Phones will be the first CBS content shown on VCAST.
“At the intersection of the mobile phone and the television lies tremendous programming, promotion and brand extension potential,” said Cyriac Roeding, vice president of wireless, CBS Digital Media. “This deal with Verizon Wireless represents a major step for us into mobile entertainment and another point of contact with the consumer to promote our great content brands.”
Added Roeding, “V CAST is a pioneer service in wireless video, which makes it an ideal platform to launch our content into the mobile world.”
Bill Stone, vice president of marketing for Verizon Wireless, said “CBS is the most watched broadcast network and our relationship helps us offer popular, current content to our V CAST customers – whether they want news updates from their favorite names in news, recaps and previews of their favorite CBS prime time shows or want to see exclusive behind-the-scenes footage from the hottest shows on CBS. With CBS on V CAST phones, Verizon Wireless is continuing to deliver the brands customers demand.”
Maybe I’m just an old codger stuck in my ways, but this VCAST nonsense is increasingly silly to me. These video clips amount to little more than glorified commercials. Who wants commercials on demand on their little 2.5-inch screen anyway?
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