The U.S.’s leading mobile advertising industry association once again will be taking a new name, following the merger of the New York-based Wireless Advertising Association with a U.K. counterpart, the Wireless Marketing Association.
The resulting Mobile Marketing Association, which will be headquartered in New York, thus combines the WAA’s membership of major technology players, media firms, and advertisers — like DoubleClick, Nokia, AOL Time Warner, Ogilvy Interactive, and Unilever — with the WMA’s similar roster, which includes News International, Freeserve and Lycos UK, drinks manufacturer Diageo, and network operators Orange, BT Cellnet and Vodafone…Read More
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