The “intrusiveness” factor often associated with mobile advertising is not a prime concern for mobile users according a new study by ARC Group (www.arcgroup.com)
Findings from a consumer survey of users of mobile advertising services across Europe and the USA, carried out in association with the Wireless Advertising Association, indicate that once users have opted in, and are receiving relevant and carefully targeted services, privacy is no longer the top concern…Read More
Privacy is Not a Barrier to the Success of Mobile Advertising
branden (3771 days ago)
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