Nokia Music for Lumia smartphones launched in the US

Users will also be able to download playlists and stations for offline listening for those times where a ready data connection isn’t available.

Traditional wisdom assures us that the quickest way to a person’s heart is through his stomach, but Nokia is hoping to win over phone owners by taking a different route entirely: through their ears.

Nokia Music's GIG FINDER locates a consumer's position and pinpoints live concerts, gigs and shows taking place in their local area, taking their level of interaction with their favorite artists beyond the playlist and Nokia Music's mp3 store.

Nokia Lumia owners now have exclusive access to Nokia Music, a no-cost, advertisement-free music streaming app currently featuring over 150 playlists that just launched today.

Nokia is making a good case for users to try out its Spotify rival, making the service available both for free and ad-free with the ability to still access playlists offline.

Nokia brags about their service having over 150 playlists from Detroit house to Classical music.

And like popular streaming services Pandora and Spotify, Nokia Music also offers users a way to create “smart” radio stations based on musicians/bands or specific songs.

American Lumia owners will be able to download the Nokia Music app from the Nokia Collection in the Marketplace.